Copywriting Samples
Product and campaign copy written for Detoxify, a hangover-recovery brand.
Product page
“Good Times That Last All Weekend”
Weekend in Vegas? Bachelorette party? All the stuff you need for 3 days of super-fast hangover recovery.
Product page
“Just Commit Already”
Science-backed, hangover-tested. 8 servings in one jar.
⤢ Click to enlarge
Landing page
“Feel Better in Two Easy Steps”
1. Polisorb Packet — the last shot of the night. One little blue packet and a little water is all you need.
2. Detoxify Herbal Cleanse — in the A.M. Drink the red bottle the next morning. Detox. Hydrate. Thrive.
⤢ Click to enlarge
Educational copy
“What's Causing Your Hangover Symptoms?”
Dehydration, headaches, nausea, grogginess, inflammation, low blood sugar — explained simply, with the product woven in as the fix for each one.